Humans are visual creatures, and as such we prefer to see how things work instead of reading about it. Why is product photography so crucial for ecommerce, especially on Amazon? There are a few different reasons, all of which stack together to make product photography one of the best ways to optimize Amazon product listings. Here is a direct correlation between sales and the quality of ecommerce product photography - statistically speaking, 93% of online shoppers say that product visuals are the most important factor in purchasing decisions. How Amazon Product Photography Increases Sales But first, let’s talk about why ecommerce photography is so essential, and how it leads to more conversions. If you’d like to optimize your Amazon product photography and increase sales, below we tell you everything you need to get started. Add to that Amazon’s own restrictions, and suddenly taking a few pictures doesn’t seem so easy anymore. Photography in general takes a lifetime to perfect, not to mention knowing the specific techniques that work for sales and retail in particular. Even if you’re a master at sales, you can still be a beginner at Amazon product photography.